On the Horizon: The Future of the Record Label

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Illustration by Tanith ConnollyIf you are about to take time to read the words I am rattling off on my shiny Mac keyboard, there is a good chance you fall into one of three categories of people. You’re likely someone who grew up in a past generation, having spent your formative years during a period when pop music was actually the good stuff, the very glue of youth culture. Alternatively, you might be someone whose youth landed somewhere in the period of the late 1970s to the mid-1990s, thoroughly unsatisfied by the various fads that found their way into the mainstream, and subsequently over that period found yourself looking for an alternative. Lastly, you may be a music fan who came into things in the post-Napster era, and are only mildly aware of a mainstream at all anymore because you don’t need a radio station to tell you what to listen to.

The common thread that binds those of us who span those generations is the music, the soundtrack to our lives. And there’s a decent chance that most of us have a healthy respect for the music adored by those in generations not our own. Where we differ dramatically, however, is how we all discovered and acquired those works of art that so helped shape our everyday lives. The companies that were the original entities who produced and made available music since the phenomenon of popular culture are still around, but they are failing miserably and no longer seem relevant to those of us, well… those of us likely to read this column.

Many people from the earlier generations could often just listen to the radio to find solid rock ‘n’ roll, and even for those on the hipper side of the fence there existed a large and hardly secretive counterculture that was prone to gathering at large music festivals where underground community thrived. Those from the middle generations grew up skeptical, battered by disco, put off by Reagan, and possibly driven insane by what new wave was shaped into by the mainstream. Driven to college radio and hanging out in local record stores, you likely found yourself eagerly awaiting EPs and LPs ordered from distant towns to show up in the mailbox, the feeling of opening each sleeve an indescribable sensation. For those of us who remain consummate seekers of music in a post-Napster world we have to only look to that magical network of fiber-optic cable that leads us to Blogland. We almost never purchase music, and if we do, we increasingly expect neat little files to be delivered to our desktops.

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A Plea: Don’t Forget the Locals

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Illustration by Tanith ConnollyIn my town, and many others across the nation, on any given night there are dozens upon dozens of bands setting up and ascending stages, from the darkest corner of the diviest bar to the blinding lights of an arena gig. The venues are strewn all across the city, and a few are even legendary—grand, opulent ballrooms, dim but stately theaters, and renowned punk clubs. The city’s been host to many a seminal act’s first US stop and seen a great number of bands sing their swansong. From all over the globe, the artists swoop down on a nightly basis to provide us with unparalleled entertainment. It’s awesome. I don’t think anyone takes it for granted.

The flipside to all of this vast and varied music coming through town is that it actually detracts from the local music community. While it brings us together night after night, luring us out of our homes to see dinosaur bands of the ‘80s reunite or a hugely successful ensemble grace a venue’s stage for a week-long residency, these high-profile gigs are quite a distraction. The music scene is bustling and bursting at the seams, but do our local acts get overshadowed by this caliber of live music?

Many major cities seem to share this “dilemma”—the small, local bands that are in need of community support don’t get it because of the number of bands and artists that make these cities an obvious stop on their tour. Sure, these local acts have a large number of venues at which to play, which is, indisputably, a good thing. CD release parties abound. There is live music seven nights a week. Most of the active music community is well aware of the bands that comprise their local network, but whether they spend their time, night after night, supporting these guys and girls that actually need and rely on the community to back them, well… that’s where I’m not so sure. Because there are only so many nights in a week that even the most impassioned of us can spend going to see live music.

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