NME is reporting that the Sex Pistols are suing a London-based ice cream company for using their likeness in an advertising campaign. The Icecreamists are implementing the tagline “God Save the Cream” and have a picture of the Queen backed by a Union flag… not to mention naked hot chicks with melted ice cream dripping from their airbrushed bodies. The site is like a sugar rush of Hot Topic-style punk rock mixed with some midtown Manhattan lounge for Sex in the City wannabes. It’s also reported that they have an absinthe-based ice cream titled the “Sex Pistol.” Mmm… absinthe.

While it’s clear that the ice cream company really loves ice cream in a way that Ben and Jerry never have, it’s not so apparent they care at all for the Sex Pistols or their anarchy. Founder Matt O’Connor’s only reported retort was this: “We’re a bit dumbfounded that a group that made its reputation for being banned is trying to ban one of our ice creams.”

I mean, in one way, he does have a point. But without the band’s permission, the whole thing just reeks of commercialism and devalues statements the band lived and breathed by. Also, has O’Connor ever seen any interviews with Johnny Rotten? That guy doesn’t like ice cream.