BG001, Jefferson Airplane, Fillmore Auditorium, 1966
Artwork by Peter Bailey

BG001 advertised Bill Graham’s first show at the Fillmore and is the first poster in the legendary BG poster series. Unique in its simplicity, BG001 lacks the stylized lettering and imagery which would later become the signature style of San Francisco rock posters. This pre-Grace Slick version of the Jefferson Airplane headlined a list of performers that included many from the legendary Trips Festival held earlier that year. This poster symbolizes a cultural movement that was just gaining momentum, one that would ultimately change the landscape of America. Note the ticket price– ”Donations: $2.”

Check out more work by Peter Bailey