BG 105, Jimi Hendrix Experience, 1968
Artwork by Rick Griffin

There are few images in rock ‘n’ roll that resonate quite like this Rick Griffin masterpiece, which was created to promote a 1968 Jimi Hendrix Experience show at the Fillmore Auditorium. Griffin discovered “The Eyeball” in a much more benign form—the 1950s auto detailing art of California pinstriper Von Dutch. He reworked it over time to become the winged, bloodshot figure parting a ring of fire with serpent-like tentacles. Known across the rock art world as BG105, this vibrant poster has become an image of seminal proportions, representing a time when the music was loud, the people naked, and the times uproarious.

See more Rick Griffin poster art
Check out the Laguna Art Museum Griffin Exhibit